Xablu Venture Studio organises the work of developing new B2B technology companies: from market problem and validation to product build, commercial development and preparation for independence. The core team connects this work and brings in the expertise each venture needs.
Who we are
Opportunities reach the studio through Venture Partners with domain knowledge, organisations with a strategic problem and research with a clear market question.
We first establish whether buyers want the problem solved, then build on shared technology, expertise and working methods where they fit. Each venture still has to demonstrate its own relevance and commercial prospects.
Our technology focus is deliberate. We build where AI, cloud infrastructure, interoperability and intelligent platforms create new enterprise products and business models. We use new technology when it produces a defensible customer advantage—not because it is fashionable.
The studio builds; the Xablu Venture Evergreen Fund invests, after its own review and approval.
9
Ventures in development
6
Stages from first idea to spin-out
1
Repeatable venture operating model
EU
Built in Europe, for European innovation
The organisation
The core team leads venture building. Behind it works a studio team of specialists in AI, DevOps, UX/UI, development and go-to-market, deployed across every venture. Venture Partners add targeted domain knowledge for specific markets.
01
Product management
Journey maps, proposition and scope, from problem to working product.
02
AI & data
Models, agents, evaluation and orchestration applied to real workflows.
03
DevOps & cloud
Secure infrastructure, deployment and operations for enterprise software.
04
UX/UI design
Research, interaction design and a shared design system.
05
Software development
Senior engineering on a shared, reusable architecture.
06
Marketing & go-to-market
Positioning, market entry, content and demand generation per venture.
07
Sales
Buyer conversations, pilots and repeatable sales processes.
08
Venture operations
Legal, finance, hiring and fundraising handled centrally.
Core team
The core team leads venture building and connects product, technology, market and commercial work with the studio team.
Product & Venture Building
20+ years across product management, agile transformation and venture building. Builds the studio operating model, connecting product management, technology and market validation.
Strategy & Investing
15+ years in consultancy, venture building and early-stage investing, with a research-driven approach to scalable, market-led ventures and fund building.
Growth & Go-To-Market
20+ years in corporate innovation, enterprise sales and international go-to-market, ex-Microsoft, with a strong network across startups, partners and investors in EMEA.
Venture Partners
Venture Partners bring relevant practical experience and constructive, critical judgement to specific venture questions. The studio prepares the questions and supporting material and incorporates the input into the further work. Where useful and agreed, partners can contribute to customer conversations, commercial choices or relevant introductions. Contributions are matched to expertise, interest and availability; involvement in every venture is not expected.
Per Werngren
Cloud, AI & International Ecosystems
Decades scaling cloud, AI and software businesses within the international Microsoft ecosystem.
Partner to: GreenRouter & N8tive
Harm Jan Arendshorst
Digital Identity & Interoperability
Extensive experience across digital identity, trust services and European digital ecosystems.
Partner to: WeCross
Michael Klazema
Go-to-Market & Commercial Development
Deep expertise in commercial growth, positioning, lead generation and B2B marketing.
Partner to: GoToM8
Chris Lemmens
Recruitment & HR Transformation
20+ years in recruitment, executive search and HR transformation, with a wide staffing network.
Partner to: SkillsMatch
Theo Breuers
Biometrics & Digital Identity
Expertise in biometrics and digital identity, contributing domain judgement across the partner network.
Partner to: WeCross
Thinking along on target group, proposition, product or market approach.
Asking critical questions about customer need and feasibility.
A relevant introduction to customers, partners, experts or talent.
A defined assignment, with separate agreements on scope and any fee.
What Xablu Venture Studio organises
The studio prepares the work, carries out research and development and organises the follow-up. Partners focus their contribution on the questions where their experience makes a difference.
How further involvement is agreed
A specialist assignment, a larger executive role or any allocation of an equity interest is documented separately. The partner role does not confer an automatic board position or authority over fund financing.
We gather relevant evidence before proposing substantial product build or a next investment.
One studio team carries out the venture work; Venture Partners contribute targeted expertise.
We reuse relevant expertise, technology and working methods. Each venture has to provide its own market and product evidence.
We build every venture so that it can continue independently after spin-out, under its own management team.
Contact
For corporates, prospective venture partners and investors, start a conversation with the studio.
hello@xabluventurestudio.com →