← Portfolio

AI Orchestration

GreenRouter

Independent AI orchestration for organizations that need to control cost, quality and governance across models.

Current stage

Stage 02 · Concept validation

Product status

Platform in active development

Venture Partner

Per Werngren

GreenRouter
00 Ideation
01 Market analysis
02 Concept validation
03 MVP
04 Go-to-market
05 Spin-out

This venture is in development and validation. Get in touch for an explanation of the current stage and the opportunities for collaboration.

Opportunity and market context

The market problem

Organizations want to deploy AI in business-critical processes but get stuck on cost control, governance, compliance and dependence on individual vendors.

Why now

AI is shifting from experiment to infrastructure. European regulation, sovereign-AI initiatives and the explosion of AI models drive demand for independent orchestration.

The solution

Independent AI orchestration for organizations that need to control cost, quality and governance across models.

GreenRouter is an intelligent AI control layer between users, applications and models. It automatically routes each request to the most suitable model based on cost, quality, speed, policy and compliance, giving organizations one place to manage, monitor, audit and optimize all AI usage across public and private models.

01

AI Optimization

Dynamic routing based on cost, quality, speed and availability.

02

Sovereign AI Infrastructure

One control layer for public, private and self-hosted AI.

03

Governance & Compliance

Policies, auditability and control aligned to enterprise and regulatory demands.

04

AI Application Enablement

A base layer for copilots, agents and AI apps with built-in optimization and security.

Current progress and evidence

Progress is described in what has been built and what the market has shown, not in projections.

Product status

01 Core proposition and architecture defined
02 Platform in active development
03 Partner conversations ongoing
04 Preparing market introduction

Early signals

01 Conversations with organizations on AI cost, governance and compliance
02 Interest from implementation and infrastructure partners in the Netherlands and Sweden
03 Rising demand for more control over public and private AI models

Venture Partner

Domain knowledge and customer access.

Per Werngren

Per Werngren

Decades scaling cloud, AI and software businesses within the international Microsoft ecosystem. Deep expertise in partner-led growth, AI services and enterprise software, a strategic asset for GreenRouter’s commercial scale-up.

Contact

Discuss an application or collaboration.

Does your organisation have a relevant question, or would you like to contribute as a pilot or collaboration partner? Discuss with the studio which opportunities fit the current stage of development.

Contact the studio →

Other ventures